10:00 - 10:45

The internet of me - Impact of biometrics and machine learning on health and performance

The explosion of consumer based sensors and machine learning is at the core of advancements in biometrics and neurophysiology, and never has so much data been available. Dedicated technologies and applications have started to disrupt the way we understand ourselves, our health and the way we interact with each other and Things. The Canadian Space Agency, and CAE Inc. will be discussing how these developments are impacting their technology roadmaps and vision, and how tech centers like the Tech3Lab qualify emotion and cognitive responses to allow for a better understanding of users health and performance.

Moderator:

Sylvain Carle - Founder Fuel

Sylvain Carle lives and breathes emerging technologies. For the last 20 years, he has thrived with marvel and fun at the confluence of media, technology and networks. Serial entrepreneur for 15 years, as CTO and co-founder at Messagia, Interstructure, Praized and Needium. Before joining Real Ventures he was Senior Developer Advocate at Twitter in San Francisco. Socialist, idealist and pragmatic, he is convinced that technology will change the world in this era of the networked society.

Speakers:

Nick Giannias - CAE

Mr. Nick Giannias is a Senior Technical Fellow working for the Advanced Technology and Innovation group at CAE and the Chief Architect for CAE’s products. Mr. Giannias previously served as the Chief Technology Officer for CAE's Integrated Enterprise Solutions group and Chief Technology Officer and Vice President of Presagis Canada Inc.

Nick specializes in software development and real-time simulations for training applications and has over 30 years of experience in the Modeling and Simulation industry. Over the course of his career, Nick has worked on numerous simulations, including both military and civil applications for concept development, analysis, mission rehearsal, and training. Nick is a graduate of McGill University (B.Eng ’86, Honours) in Mechnical Engineering with a Minor in Aerospace.

Annie Martin - Canadien Space Agency

Annie Martin works at the Canadian Space Agency as a project officer with the operational space medicine group. She is involved in strategic and management activities related to medical care of astronauts during exploration-class missions. She works on projects aimed at developing technologies and concept of operations for future mission to the moon, Mars and beyond. She is also involved in various collaborative activities with national and international partners such as NASA and the European Space Agency. Annie holds a PhD in Management of innovation from Polytechnique Montreal; her thesis was on space innovation and collaboration in the Canadian space sector.

Pierre-Majorique Léger - Tech3Lab

Professor Pierre-Majorique Léger is a researcher, inventor and entrepreneur. His research seeks to improve the user experience while learning or using technology. This is done by analyzing massive amounts of bio-physiological and IoT data that are generated during human-IT interactions, to qualify emotion and cognitive responses in users. He is a professor of IT at HEC Montreal, as well as invited professor at the prestigious Tuck School of Business, Dartmouth College and the Henry B. Tippe School of Management at the University of Iowa. He is the author of over 50 scientific articles, holds 10 invention patents and is involved within the start-up scene.

11:00 - 11:45

Transformative Smart Networks : Big Data in Transportation, Real Estate and Travel

Smart networks are efficient ways to organize, connect, and engage with data. From selecting a vacation property through filterable online interfaces, to leveraging data generated from transportation choices, to providing data toolsets, smart networks draw on global data to  allow us to optimize our local experiences. The insights provided by these networks are transforming how people interact with purchases and how industries interact with customers.

Big Data is everywhere.  But what is the use of this data anyway? This panel will explore how Real Estate, Travel and Transportation tech innovators are building and expanding smart networks to leverage big data trends.  The discussion will include:

  • The challenges and opportunities of building customer created smart networks
  • How smart networks guide the transformation of traditional industries
  • How smart networks generate new insights
  • How smart networks contribute to corporate and government decisions
  • How products built on smart networks respond to customer needs

Speakers:

Xavier Peich - SmartHalo.Bike

Xavier Peich is co-founder of SmartHalo. As a bike lover and tech enthusiast, he launched his venture with what was left in his bank account: 25$. He wants to transform cities by creating tools that encourage more people to bike in cities – to make them greener, more hospitable and more human. 

Vincent Hodder - LocalLogic

Vincent is the CEO & Co-founder at Local Logic. He has a background in Finance and Urban planning. He has previously worked in the Real Estate sector, developing financial and socio-economic analysis for different development projects. At Local Logic, he defines the vision for the business, contributes to business strategy and business development as well as manages partner relationships.

12:00 - 12:45

Connecting globally & acting locally

Quebec, Bavaria and Austin as leaders in digital public strategies

Austin (Central Texas), Bavaria (Germany) and Québec (Canada) have built a solid reputation among the most innovative and talent-driven regions. Their success is also about building the necessary synergies and engaging smart policies.

Leaders of the 3 regions are meeting at SXSW to share their views about the many challenges of today’s digital public strategies: tech entrepreneurship, public open data, evolving education programs, advanced research, social inclusive process, infrastructure investments, etc.

Moderator:

BARBARY BRUNNER - CEO, Austin Technology Council

Barbary Brunner’s 25-year career includes senior executive roles at world-wide leading technology brands and as a successful strategy and organizational development consultant. She then joined the Austin Technology Council as CEO. Her past positions include Chief Marketing Officer for Experian’s Pricegrabber business, CMO and Head of Strategy for Yahoo!’s Media Division, Director of Global Planning for Microsoft’s MSN business, and

Executive Producer for a division of Sierra Online. These positions honed Barbary’s passion as a technologist and her leadership excellence in the areas of tech, business growth strategy, and human capital development. Her experience building and running global products, brands and strategy teams, plus her work with startups, non-profits and civic organizations as an investor, board member and lobbyist, are put to use daily in her role as CEO of the largest and oldest tech industry association in Central Texas, and as one of Austin’s technology thought leaders.

Speakers:

STEVE ADLER - Mayor of Austin

Mayor Steve Adler became Austin's 52nd mayor in January 2015. An attorney, civic leader, and resident of Austin for more than four decades, Mayor Adler believes that Austin is a great city capable of doing big things.

The first in his family to graduate from college along with his brother, Mayor Adler attended Princeton and the University of Texas Law School on scholarships.

After moving to Austin and working his way through law school at UT, Mayor Adler practiced civil rights law for nearly a decade. He also founded a successful eminent domain law practice representing landowners. Mayor Adler also spent almost ten years as Chief of Staff and General Counsel for State Senator Eliot Shapleigh, working primarily on school finance, equity, and access issues.

Mayor Adler has been deeply involved, and even chaired, many Austin civic and non-profit institutions over the past twenty years.

Together with his wife Diane Land, Mayor Adler is the proud father of three daughters

DOMINIQUE ANGLADE - Quebec Minister of Economy, Science and Innovation and Minister responsible for the Digital Strategy

Dominique Anglade started her professional career at Procter & Gamble where she headed the Operation Department as an Engineer. She then moved to Nortel Networks and began specializing herself in strategic management of the supply chain. She joined McKinsey & Company later on, where she developed a recognized expertise in the field of major organizational transformations.

Until recently, she was President and CEO of Montreal International, an organization committed to attracting foreign investments, international organizations and strategic talent in the Greater Montreal area. She also sat on the BOD of some fifteen organizations, including Centraide and Sainte-Justine Hospital Foundation, in addition to presiding over some of them. Mrs. Anglade also co-founded the KANPE Foundation, which supports vulnerable Haitian families in their transition to economic independence.

During her career, she received more than 25 distinctions, such as the Bourse Émérite Fondation Desjardins, as top MBA graduates in Québec. The Ordre des Ingénieurs du Québec also recognized her exceptional contribution to the profession due to her great social involvement. In 2014, she was named Young Global Leader by the Davos World Economic Forum.

She holds a Bachelors in Industrial Engineering from Montréal École Polytechnique and an MBA from HEC Montréal. She is married and a mother of 3.

SIEGFRIED SCHNEIDER - President of the Bavarian Regulatory Authority for New Media (BLM)

Mr. Schneider is president of the Bavarian Regulatory Authority for Commercial Broadcasting. The BLM is the regulatory authority in Bavaria for new media whose mandate is to structure, promote, research, & inform. On national issues and services, it cooperates with the other 13 regulatory authorities in Germany. The BLM acts as a public-service institution licensing and controlling commercial radio, television and online services for Bavaria and beyond. With its research and development activities, the BLM aims to promote a technical infrastructure which will warrant the future-proof, secure and sustainable development for commercial broadcasting in the digital world. BLM would like to be viewed as an information platform for all interested parties and aims at exhibit optimum transparency in its activities.

Mr. Schneider is also Chairman of the Association of the German regulatory authorities (DLM), Chairman of the Advisory Council of the University of Television and Film (Munich) and a member of the Foundation Council of the Catholic University of Eichstaett since 2015.

1:00 - 1:30

Taking Storytelling to a New Level 

Larger-than-life debut for company’s cinematographic interactive ar experience

CieAR offers a life-size augmented reality video game platform that allows the user, equipped with a smartphone, tablet or video glasses, to interact freely in real space, with 3D virtual characters. At SXSW, CieAR will present a short scene from Necropolis: City of Ghosts, a game freely inspired by a novel by Jules Verne which invites us to make a journey through time ̶ at the turn of the 19th and 20th Centuries ̶ to relive in a sequence of interactive scenes, a story of death, ghosts and technology.

Speakers:

Robert Young - CieAR

Robert is president of CieAR and a graduate of McGill University. He has been involved in high-tech companies for 25 years. A multi-entrepreneur and founder of two successful startups, he has helped several companies grow exponentially and held senior positions, including VP sales and marketing at Algolith Inc., and VP Operations and Marketing at Miranda Technologies Inc.

Olivier Asselin - CieAR

Olivier is Game Designer at CieAR. He has written and directed a number of feature films, including The Liberty of a Statue (Ouimet-Molson Award for Best Quebec Film of the Year, 1991), The Seat of the Soul (in official competition at the Festival des films du monde, 1997), A Sentimental Capitalism (opening film of the Festival du Nouveau Cinéma, 2008) and the Cyclotron, which has just been released. He has written articles on urban games (ARGs) and augmented reality games, 2011, and teaches art history and film studies at the Université de Montréal.

1:45 - 2:45

The fourth transformation: how AR&VR will change the way we consume information

Speakers:

Robert Scoble - Upload VR

Robert is a geek who grew up in the Silicon Valley and since 1985 has been building online communities. In 2000 Robert started his technology blog, and his life has been on a rocketship ever since. In 2003-2006 he worked at Microsoft as an evangelist and one of the five guys who started Microsoft’s famous Channel9 video community. Currently as an entrepreneur in residence at UploadVR he travel the world to study and make mediat about world-changing innovators. He is also the co-author of “The Fourth Transformation” with Shel Isreal. Robert speeches around the world. He provide a practical and optimistic roadmap to help leaders build creative innovative ideas and implement them in their own companies.

Shel Israel

Shel Israel writes, speaks and consults on leading edge technology and how it changes business and life in general. Israel has spent half of his career as a consultant and the remainder as a writer/speaker. He has contributed over the years to Forbes, BusinessWeek, Business Insider and other publications and has spoken all over the world, often with Robert Scoble. The Fourth Transformation, is his seventh book on business and technology, and his third with Scoble

Virgile Olivier - LiveScale

After studies in digital engineering at IIM Paris, Virgile worked for 10 years in post-production labs on the emergent digital compression market, DVD and Blu-Ray mastering.

In 2010, He co-founds Hubee.tv to join the fast development of the VOD market, and the company became in 5 years one of the most important player on the french market in digital distribution, working with all telcos and media groups. In 2016, Virgile joins Free, the well known disruptive french telecom operator, as innovation advisor.

With this strong expertise on the digital video ecosystem, he decides, with Laurent Boutet, to found Livescale, the first Live Video Cloud for Content Creators, that allows to stream live video to any device and social network, and for the first time in 4K as well as VR.

Bertrand Nepveu - VRVana

Bertrand Nepveu has spent his entire career working in the field of computer vision. From a very young age, he knew that he wanted to be an entrepreneur like his grandfather and change the world. Hardcore gamer since Donkey Kong on the Coleco Vision, he became obsessed with virtual reality when he tried the PowerGlove on the NES. Early adopter and gadget lover, he founded Vrvana in 2005 in order to fulfill his dream of improving the gaming experience by bringing the user inside the game. Geek at heart, he gathered the best and brightest in Montreal to create the ultimate mixed reality headset. Bertrand holds a Computer Engineering degree from the Université de Sherbrooke and an MBA from HEC Montréal.

Harold Dumur - OVA

Highly experienced in the development of technological environments, specifically immersive environments, Harold is also a member in good standing of the Ordre des Ingénieurs du Québec. Harold was awarded the top prize for best start-up pitch at the last G20 in Beijing in September 2016, competing against the likes of Silicon Valley and Berlin-based companies, not to mention Harvard. Passionate in information systems, coupled with production technology, Harold is also the project proponent and team leader for the development of OVA’s platform, StellarX.

3:00 - 3:30

Next Wave of Immersive Storytelling

Speakers:

Sophie Paquette - Minority

Sophie is an accomplished and passionate 3D artist and art director who has shipped many virtual reality (VR) titles at Minority, namely Time Machine VR (2016) and Cree Syllabics VR (2016). She has also played a central role in developing the award-winning game, I Love Potatoes (2016), for the National Film Board of Canada. While working on Time Machine VR, Sophie collaborated with a McGill University paleontologist to bring scientifically accurate prehistoric creatures to life in VR. Her passion and comprehensive expertise of VR shaped the visuals of Cree Syllabics VR, a game designed for Native children to learn how to read and write in Cree while compelling them to reconnect with their culture through interactive storytelling. Before coming to Minority, four years ago, Sophie worked as the lead 3D Artist at Gameloft on the entire Gangstar series, Guitar Rock Tour DS, Modern Combat, Asphalt, TV Show King, and Prince of Persia Classic.

Richard Laberge - D-Box

Richard LaBerge is Vice President of Business Development and Content acquisition with D-BOX. Richard brings more than 20 years of experience in media and technology to the company with the majority of that experience in immersion technologies. Before D-BOX, Richard worked at Sensio where he negotiated agreements with major TV manufacturers (LG, SAMSUNG, Vizio and Panasonic) to provide access to 3D content online. He was also instrumental in signing distribution contracts with Hollywood studios (Disney, Universal, FOX, Paramount and Warner) and independent shops for the 3DGO! app. In his new role, Richard will be responsible for promoting the company’s innovative VR solutions and rapidly growing library of VR content.

3:45 - 4:15

Function over Fiction

Why and how vr & ar technologies influence costumer decision-making

Augmented reality and virtual reality are technologies uniquely able to persuade a consumer to make a commitment as they experience a product up close and personal. In fact, these technologies have the power to provoke and persuade a customer into making a purchase. Integrating these technologies to a brand's digital ecosystem has become crucial, since they have the power to enormously enhance an online shopping experience, giving a customer the ability to be fully immersed with products, and experience them first hand in a contextual environment. What's more, these immersive technologies also offer new opportunities to organizations, to facilitate business processes, and help with inventory, logistics and R & D.

Do you believe the power invested in these technologies is myth or reality? Jeff Tremblay, an experienced speaker with a background in the video game industry, will deliver the answer, offering the ins and outs of immersive experiences and their profound effect on the customer journey.

Speakers:

Jean-François Tremblay - Valtech

Jeff, Virtual Reality & Augmented Reality Practice Lead at Valtech, is a high-level strategy and multimedia production manager. He has evolved in the video games industry for 18 years before focusing on Augmented and Virtual reality. Working on content development for media and gaming companies such as Disney, Activision, Viacom, Warner Brothers and more, Jeff has acquired a strong knowledge and benefits from an international network of experts.

4:30 - 5:15

Future of Creation and Audience Engagement

What will creation and audience engagement look like within the immersive digital revolution? What are the interdependencies between technological experimentation and the creative process? What are the next opportunities for engaging with the audience? How will technology experimentation influence creation? What are new ways for staging creative work?

Industries and creatives are facing more questions than answers in these early stages of the immersive digital revolution. The impacts and opportunities to come will be as momentous as were the reels in the hands of the film industry’s pioneers back then. This panel will explore the challenges and the vision for the future of this breakthrough at the intersection of technology and creativity.  

Moderator:

Jean-François Bouchard - Sid Lee

Chairman of Montréal-based Sid Lee, Jean-François has been leading the company for 20 years. Sid Lee — a creative firm known for its progressive thinking— has carved out a prominent global position by adopting a multidisciplinary approach to creativity and by consistently challenging the status quo. An entrepreneur at heart, Jean-François oversees the work of more than 600 professionals from various backgrounds at offices in Montréal, Paris, New York, Los Angeles and Toronto. A passionate practitioner of what he calls "commercial creativity," Jean-François believes companies must always transform themselves to remain competitive. He is also the chairman of C2 Montréal, an event he imagined with his colleagues and launched in 2012 in close collaboration with Cirque du Soleil. With more than 6,000 participants from over 50 countries; 87 performers; 130 talks/panels/masterclasses/and workshops; 2,200 brain dates; 5 sketching robots; 86 boat rides; and tens of thousands of sticky notes in 2016 – C2 demonstrated its remarkable status as the #1 business conference in the world. Jean-François is also an accomplished photographer and his exhibitions have been shown in Montréal, Paris, Miami and Toronto.

Speakers:

Myriam Achard - Phi Center

Jean-Francois Larouche - Moment Factory

vincent leclerc - PixMob

Vincent leads the company's hybrid team of design and engineering magicians. From experience design to rapid prototyping, all the way to mass-manufacturing, his squad is hard at work reinventing the future of crowd interaction. Vincent holds a Masters degree in Media Technologies from the M.I.T. Media Lab. He has been designing and developing interactive technologies for over 15 years. His work has been featured in journals and magazines like Wired, ID Magazine, ACM SIGCHI, Rhizome, MAKE, Core77, just to name a few. He has taken part in several important art exhibitions in New York, San Jose, London, Montreal, Shanghai and Vancouver. In his spare time, Vinc

Anthony Palermo - Connect&GO

Anthony Palermo is the Co-Founder and CEO of Connect&GO, a global leader of RFID deployments in the entertainment industry. Mr. Palermo has led engineering teams in design, development and deployment of RFID projects since 2006 when he co-founded the RFID Academia Centre of Excellence and the International RFID Institute. Connect&GO was founded in 2012 and offers premium services in ACCESS, PAYMENTS and EXPERIENTIAL to event industry professionals around the world.

6:00 - Late

Montreal for President 2020 Powered by Beachclub and Connect&Go

10:00 - 10:45

From Storytelling to Holograms

How Justin Bieber will lose job over virtual pop star Maya Kodes.

Artificial intelligence, holograms, wearables - technology is advancing at the speed of light! For those of us working to develop narrative content and immersive storytelling, there have never been so many options to make a story come to life. Westworld isn’t so far off, is it? Come and listen to storytelling experts talk about their experience creating virtual characters that can interact with users, and best practices for taking video games beyond entertainment into education, healthcare, marketing and more!

Invited guest producers will present their innovative projects, talk about the UX challenges they face integrating new technology and the evolution of storytelling in a digital and connected world.

Speakers:

Kim Berthiaume - Affordance Studio

Kim’s passion for new media and technology has guided her journey to becoming an expert in UX design, storytelling, web and graphic design. With game design experience in the United States, Germany, and Canada, she has been the project lead for serious games and gamification solutions for major banks, government agencies and school districts. She currently teaches UX/UI at the Institut supérieur de l’art digital in Montreal. She is also engaged in the video game and multimedia industry, being on the administrative board of the RPM (http://rpm-qc.com/) where she organized the NUMIX, a contest where creative Montreal’s content developers are celebrated and receives prizes for their innovative projects. Kim is Cofounder and Creative Director Affordance Studio

Elodie Lorrain-Martin - NewWeb.TV

Elodie Lorrain-Martin is responsible for the business development and the music creative direction at Neweb.tv. She has field expertise in music management, audio-visual production, and organization and booking of music concerts. In the past, Elodie has worked for an independant pop singer, she has produced comedy shows and has directed web-series, music videos and other video productions.

Maleika Beauchamp - NewWeb.TV

Maleika is the production manager for all of the Neweb projects. On top, she takes care of the general management of the company. Holding an Arts and Technology degree with a journalist profile from Jonquière College, Maleika was the assistant director on the show ICI Laflaque and coordinator for visual effects company, Rodeo FX, between 2013 and 2015. Since then, she has developed her expertise in 3D animation and post-production management.

11:00 - 11:45

Full Scale VR movie launch – Trinity

Presentation and teaser by Unlimited

12:00 - 12:30

 How vr storytelling translates into effective marketing

How Universal Studios and 5th Wall collaborated to create new cinematic VR experiences as powerful new marketing tools

Speakers:

Ricardo Poupada - 5th Wall

Ricardo co-founded AskMen.com, the largest men’s lifestyle site in the world, where he was President/CEO prior to its acquisition by IGN, and later Fox Interactive Media. In his role as SVP/GM he was responsible for leading & managing AskMen’s strategic direction 7 operations. Post-acquisition, he helped AskMen triple in audience size, revenue & profits managing teams across editorial, sales, SEO, business development, marketing, and engineering.

AskMen was a pioneer in native advertising, surpassing global audiences of 20 million readers a month & with editions in the US, Canada, UK, Australia, amongst others. AskMen was recognized by Time Magazine as a ‘Top 50 Site' in 2008 and in 2014 won Digiday’s Design Of The Year for its innovative redesign.

In 2016, he co-founded & became CEO of 5th Wall Agency, a new creative agency focused on virtual reality, augmented reality and 360 video boosting a roster of A-List clients across entertainment, real estate, finance, and retail.

Christopher Olimpo - 5th Wall

Christopher Olimpo is the Creative Director for 5th Wall Agency, where he has most recently worked on the Masquerade Ball VR experience for Fifty Shades Darker, a Universal Pictures film. Prior to 5th Wall, he was the Art Director at Flatbook where he led the creative marketing team in developing the company's brand and contributing to it’s growth from 11 to 102 employees, and expanding from 8 to 35 cities. Chris also counts extensive experience as a concept artist, game designer and 3D modeller for notable clients such as: Volkswagen, Lockheed Martin, Sid Lee and AskMen. His passion and creativity for possibilities of VR/AR has led Chris to work on several high-profile projects at 5th Wall and become a pioneer in VR/AR creative direction.

12:30 - 1:30

International French Connection Pique-Nique

.

1:45 - 2:30

Martech : Move over don draper your art has finally become a science

This panel features a lively discussion about marketing technology latest frontiers where guts feelings are increasingly replaced with algorithms. Creative professionals, and data driven tech pioneers, talk about their ventures and experience in this paradigm shift. Should creative work always be data driven? Should data analytics be predictive or prescriptive? Who owns the data and what’s in it for the consumer? These and many other, highly relevant questions, will be answered by our panelists.

Speakers:

Pablo Stevenson - Feedality / Ressac

Pablo Stevenson is an interactive marketing veteran with more than 12 years of experience in the field. Founder of Ressac, a leading digital agency in Montreal, Pablo has been involved in several spin-off Martech projects including Feedality, a powerful audience harvesting and remarketing platform. Over the years, he also collaborated with different industries and Fortune 500 clients into building profitable digital assets. Prior to founding Ressac, Pablo worked as head of the search technology department at Ogilvy Montreal (formerly 2b interactive). He also helped develop the Intranet of Seagram Vivendi in New York and worked on several gamification projects at one of Quebec’s largest Crown corporations. As a speaker and a trainer, he regularly shares his vision of the industry at forums and conferences.

Sylvain Lettelier - Valtech

Sylvain is stratetic planner at Valtech. An expert in anthropology and marketing, Sylvain Letellier specializes in innovative consumer research, experience mapping and strategic thinking. Co-founder of BeSpoke, an innovative ethnographic research firm in Montreal in 2009, he currently advises Valtech's clients in Canada, the US and Europe as a strategic planner, with a strong focus on retail and VR projects.

Alec Lacroix - Questology

CEO of Questology, a SaaS platform that transforms the retail & events experience through user generated content & smart social displays, Alec will share Questology’s vision of a consumer centered brand experience through social displays.

Prior to Questology, Alec founded digital agency CC&Co, working with the most admired brands in Canada such as Keurig, Fairmount Bagel & Intersand in adapting their marketing efforts to the digital era.

2:45 - 3:30

Disruptive Retail: How to surf the wave?

Retail is changing. A new era of technology and processes is emerging, consumers communicate more with their peers, brands, & expect a more personalized and unique experience. Are you and your clients catching the wave? Come discover the unique concepts that drive the stores of the future!

Come exchange with us if you’re challenged by the retail industry, if you are eager to discover the latest trends or if you are just curious about where this is all going.

Moderator:

Hugo Paquin - NeoShop

Hugo is manager at Neoshop Montreal, a unique concept store originally developed in France and imported to North America by the Quartier de l'innovation, Montreal's innovation district. Freshly launched this past December, the store is entirely dedicated to startups and specializes in new, innovative hardware products. Neoshop's mission is to provide visibility to newly commercialized products, and support the startups behind them with customer interactions and feedbacks.

Speakers:

Elizabeth Stefanka - Stefanka

CEO and founder of Stefanka, a firm developing software interactive solutions for clothing fit recommendations, Elizabeth will tap into their technology integration to a customer’s journeys. Listed among the 30 under 30 of Infopresse, the 25 leaders of Québec inc. of tomorrow by the Journal des Affaires, La Presse has also recognized her as having one of the most promising business models.

Alec Lacroix - Questology

CEO of Questology, a SaaS platform that transforms the retail & events experience through user generated content & smart social displays, Alec will share Questology’s vision of a consumer centered brand experience through social displays.

Prior to Questology, Alec founded digital agency CC&Co, working with the most admired brands in Canada such as Keurig, Fairmount Bagel & Intersand in adapting their marketing efforts to the digital era.

Elizabeth Brooks - Ex: Live Nation Entertainment & Napster

Elizabeth Brooks is a business strategist, marketer, and investor with a focus on disruptive concepts. She is a leader in anticipating and understanding technological change and how it impacts consumer behavior and culture. Elizabeth is a board advisor for global human answers platform Lucid and acted as Lucid’s Chief Marketing Officer in 2015 and 2016. Prior to Lucid she served as Senior Vice President, Content and Marketing, at Live Nation Entertainment and as Chief Marketing Officer at 3D technology leader RealD. Before RealD, Elizabeth was EVP, Marketing, at GoTV and SVP, Business Development at Buy.com (now Rakuten).  Her first technology venture was as VP, Marketing, at the original Napster.  Elizabeth started her career in the music industry as an A&R executive at Virgin Records, and Sony Music. Elizabeth has also held senior consultant/advisor roles at Electronic Arts, EMI Music, and DivX, and currently holds board or advisory roles at Quest Media, Lucid,  East African Social Ventures, and Crushroom.  This is all the fault of whomever encouraged her to join the high school radio station.

3:45 - 4:15

A Better Designed Death - How to integrate death into the technological speech

In an aging North America, talking about death becomes an unavoidable subject on which actors in the field of design, technology and innovation must focus. In the age of new technologies, it’s difficult to find a space for death. It is contrary to all that modern life preaches: it takes time and it is painful.

If instead of encouraging virtual relationships and withdrawal from the real world, the use of social networks encouraged and facilitated encounters and exchanges with others in a grieving process? Why does death and mourning take such long time to make its place in these new ways of communication; or is there simply no place for it ?

This is a unique opportunity to exchange and reflect on a taboo subject.

Speakers:

David Beaulieu - Fragment

David Beaulieu, creator of Fragment Experience, was introduced to the funeral universe very early in life, through the family business. Now the head of the Rouleau Family Memorial funeral home, he is interested in modernizing funerary rituals in order to better anchor them in our current cultural practices. His creative and organizational experience come from different places: the event scene (creation and organization of the largest water sports festival in Eastern Québec for 7 years, as well as other smaller events) also provides him with a different approach of the issues related to changes in the funerary environment. Founder of Fragment Experience President of the Réseau des professionnels en rituels funéraires (PRF) Vice-President of the Athos-PRF Partnership

Vincent Ramsay-Lemelin - Sid Lee

Vincent has been working for more than 15 years as a digital creative artist. He has been involved in design, programming and managing a number of large mandates, was Vice President of Brand Strategy at Mirego and now creative lead, digital and innovation at Sid Lee. He has been actively involved in the creation and branding of national and international accounts such as Fido, National Bank, Couche-Tard, Hitachi, Honda, Constellation Brands, Pepper, Air Transat and St-Hubert. With more than 5 years of experience at Vaste, a company he founded in 2007, he has worked with leading Canadian agencies such as SidLee, Taxi, TribalDDB, BleuBlancRouge, Marketel and Bos. Through these collaborations, he has worked for Adidas, Le Cirque du Soleil, MasterCard, L'Oréal Paris, Apcor, MTL in 12 Places and Capt'N Morgan as Artistic Director, Technical Director, Programmer and strategist. Speaker: Web à Quebec - April 2015 Infopresse Content Marketing Day - May 2014 Creative Morning Montreal - May 2013

Gil Labescat - SOCIOANTHROPOLOGIST

A specialist in the phenomenon of death, death and bereavement, Mr. Labescat holds a doctorate in sociology from the University of St rasbourg and the Université du Québec à Montréal. Currently, he is responsible for the Intercultural training at the University I n s t i t u t e f o r t h e e t h n o - c u l t u r a l communities of the CIUSSS in the Center-Ouest-de-l'Île-de-Montréal. His work focuses on interpersonal and inter-organizational relationships in the study of death, death and bereavement. He has worked in the funeral industry in France and in Quebec and has been involved in helping mourners. Tippe School of Management at the University of Iowa. He is the author of over 50 scientific articles, holds 10 invention patents and is involved within the start-up scene.

Benoit Giguere - La Presse

Since 2010, he has been Senior Director, Design, Interactivity and User Experience of La Presse's digital projects. In this role, he directs the design, artistic direction and production of interfaces for all mobile-related projects, including La Presse + and lapresse.ca. Involved in the design of La Presse + from the very beginnings of development, he laid the foundations and elaborated the design vision of this unique digital edition. Previously, he held the position of Artistic Director and Assistant to the Director of Information of La Presse for 10 years. He led several graphic revisions of the newspaper and participated in the reform of his production methods including video. Thanks to his vision, La Presse has risen several times to the world's top 10 Society for News Design which lists the best journals in visual journalism. He has been President of the Société des Designers Graphiques du Québec for two years and a member of the Board of Directors of the Organization of the World Summit for Design which will take place in Montreal in October 2017.

4:30 - 5:15

The Festival Junkie: How to Keep'Em Hooked!

Events & festivals have evolved; participants are now at the core of the experience.

Discover tricks and tips that attract and retain participants & sponsors from innovators that are disrupting the established « laws & orders » with new technologies, new approaches and a fresh spirit !

Moderator:

Sebastien Nasra - Avalanche Prod, M for Montreal, HUBmtl

Sébastien Nasra has established an impressive network of contacts throughout the world namely in the music industry where he launched the international careers of many successful Canadian artists. In its second decade the Company he founded in 1994 changed course and developed event formats that contribute significantly today to the ecosystem of festivals that make Montreal an international cultural metropolis.

In 2006, he founded M for Montréal, an indie music showcase festival and conference, renowned internationally and celebrated locally. In 2011, he created Mundial Montréal on a similar model but specializing in the genre of world music and celebrating cultural diversity. Additionally, in 2013 he became the co-producer and creative director of Festival OUMF, Montreal’s main back-to-school event.

2017 will see him launch a new initiative called HUB Montreal which will likely mark an important step into his prolific career as an event architect and an export expert !

Anthony Palermo - Connect&GO

Anthony Palermo is the Co-Founder and CEO of Connect&GO, a global leader of RFID deployments in the entertainment industry. Mr. Palermo has led engineering teams in design, development and deployment of RFID projects since 2006 when he co-founded the RFID Academia Centre of Excellence and the International RFID Institute. Connect&GO was founded in 2012 and offers premium services in ACCESS, PAYMENTS and EXPERIENTIAL to event industry professionals around the world.

Alec Lacroix - Questology

CEO of Questology, a SaaS platform that transforms the retail & events experience through user generated content & smart social displays, Alec will share Questology’s vision of a consumer centered brand experience through social displays.

Prior to Questology, Alec founded digital agency CC&Co, working with the most admired brands in Canada such as Keurig, Fairmount Bagel & Intersand in adapting their marketing efforts to the digital era.

Elizabeth Brooks - Ex: Live Nation Entertainment & Napster

Elizabeth Brooks is a business strategist, marketer, and investor with a focus on disruptive concepts. She is a leader in anticipating and understanding technological change and how it impacts consumer behavior and culture. Elizabeth is a board advisor for global human answers platform Lucid and acted as Lucid’s Chief Marketing Officer in 2015 and 2016. Prior to Lucid she served as Senior Vice President, Content and Marketing, at Live Nation Entertainment and as Chief Marketing Officer at 3D technology leader RealD. Before RealD, Elizabeth was EVP, Marketing, at GoTV and SVP, Business Development at Buy.com (now Rakuten).  Her first technology venture was as VP, Marketing, at the original Napster.  Elizabeth started her career in the music industry as an A&R executive at Virgin Records, and Sony Music. Elizabeth has also held senior consultant/advisor roles at Electronic Arts, EMI Music, and DivX, and currently holds board or advisory roles at Quest Media, Lucid,  East African Social Ventures, and Crushroom.  This is all the fault of whomever encouraged her to join the high school radio station

Craig Snyder - ReverbNATION Craig is part of the music partnership team at ReverbNation where he leverages his over 11 years in the music industry to build deep relationships with brands, music festivals, labels and artists. Combining these relationships with technology and curation is what allows ReverbNation to create impactful and unique music experiences for clients such as Pepsico, Bonnaroo, Atlantic Records, Fader, SummerFest, Firefly, Sturgis, Liverpool Sound City and many others

His experience and passion has made Craig a thought leader in the industry, speaking at top-tier industry conferences such as SXSW, CMJ, Music Biz and M for Montreal. Craig often speaks about the intersection of technology and music and its vital importance as the industry continues to experience shifts.

Craig is a card-carrying member of the Grammy Association and NY MusicTech. He’s received his Bachelor of Science degree in Communications from Ramapo College. When he isn’t working, you’ll probably find him watching or playing hockey, producing podcasts, catching up on his Netflix queue (who isn’t) or attempting to cook the perfect frittata.

5:00 - 5:45

Fire Chat AI - THE FUTURE IS AI-FIRST

Join Jean-Francois Gagne of Element AI, Sylvain Carle of Real Ventures and renowned journalist Matthieu Dugal of Radio-Canada for a fireside chat about how AI is going to affect our personal and professional lives

Artificial Intelligence is rapidly becoming a major part of our lives. As AI forges its way as the next generation of technology, Montreal is playing a crucial role in the research and development of deep learning, AI and operational research. Join Jean-Francois Gagne, Element AI co-founder and CEO, and Sylvain Carle, Partner at Real Ventures, for a fireside chat with Matthieu Dugal of Radio-Canada where they will discuss artificial intelligence as it stands today, where it’s going, and how it will be increasingly weaved into our lives and businesses.

Moderator:

Matthieu Dugal - Radio-Canada & Freelance Journalist

Speakers:

Jean-François Gagné - Element AI

Jean-Francois Gagné is the co-founder and CEO of Element AI, a new Montreal startup factory developing solutions and spinoffs to solve companies AI challenges. A seasoned entrepreneur, he also founded and successfully exited two companies in AI and Operations Research. As CEO of Planora, he led the company efforts to bring to market a highly disruptive SAAS solution in the extremely competitive Workforce Management space by combining an innovative blend of AI, Machine learning, Operation Research and User Experience. He then went on to become the youngest global C-Level Executive of a top-20 Enterprise Software company, as CPO and CIO at JDA Software, where he managed a portfolio of 100+ products and 1400 developers in more than 20 offices worldwide. He has represented Canada as a Technology Investment Champion Speaker for Global Affairs, and has spoken at AI conferences for Top Level management.

Sylvain Carle - Founder Fuel

Sylvain Carle lives and breathes emerging technologies. For the last 20 years, he has thrived with marvel and fun at the confluence of media, technology and networks. Serial entrepreneur for 15 years, as CTO and co-founder at Messagia, Interstructure, Praized and Needium. Before joining Real Ventures he was Senior Developer Advocate at Twitter in San Francisco. Socialist, idealist and pragmatic, he is convinced that technology will change the world in this era of the networked society. He is now GM FounderFuel & General Partner

5:30 - Late

Telefilm Canada Party in association with Piknic Électronik

Presented at the Planet Quebec Sugar Shack

Featuring: Ryan Playground, Pomo and Antal

The internet of me - Impact of biometrics and machine learning on health and performance

10:00 - 10:45 @Sugar Shack 92 Rainey St, Austin

The explosion of consumer based sensors and machine learning is at the core of advancements in biometrics and neurophysiology, and never has so much data been available. Dedicated technologies and applications have started to disrupt the way we understand ourselves, our health and the way we interact with each other and Things. The Canadian Space Agency, and CAE Inc. will be discussing how these developments are impacting their technology roadmaps and vision, and how tech centers like the Tech3Lab qualify emotion and cognitive responses to allow for a better understanding of users health and performance.

Moderator:

Sylvain Carle - Founder Fuel

Sylvain Carle lives and breathes emerging technologies. For the last 20 years, he has thrived with marvel and fun at the confluence of media, technology and networks. Serial entrepreneur for 15 years, as CTO and co-founder at Messagia, Interstructure, Praized and Needium. Before joining Real Ventures he was Senior Developer Advocate at Twitter in San Francisco. Socialist, idealist and pragmatic, he is convinced that technology will change the world in this era of the networked society.

Speakers:

Nick Giannias - CAE

Mr. Nick Giannias is a Senior Technical Fellow working for the Advanced Technology and Innovation group at CAE and the Chief Architect for CAE’s products. Mr. Giannias previously served as the Chief Technology Officer for CAE's Integrated Enterprise Solutions group and Chief Technology Officer and Vice President of Presagis Canada Inc.

Nick specializes in software development and real-time simulations for training applications and has over 30 years of experience in the Modeling and Simulation industry. Over the course of his career, Nick has worked on numerous simulations, including both military and civil applications for concept development, analysis, mission rehearsal, and training. Nick is a graduate of McGill University (B.Eng ’86, Honours) in Mechnical Engineering with a Minor in Aerospace.

Annie Martin - Canadien Space Agency

Annie Martin works at the Canadian Space Agency as a project officer with the operational space medicine group. She is involved in strategic and management activities related to medical care of astronauts during exploration-class missions. She works on projects aimed at developing technologies and concept of operations for future mission to the moon, Mars and beyond. She is also involved in various collaborative activities with national and international partners such as NASA and the European Space Agency. Annie holds a PhD in Management of innovation from Polytechnique Montreal; her thesis was on space innovation and collaboration in the Canadian space sector.

Pierre-Majorique Léger - Tech3Lab

Professor Pierre-Majorique Léger is a researcher, inventor and entrepreneur. His research seeks to improve the user experience while learning or using technology. This is done by analyzing massive amounts of bio-physiological and IoT data that are generated during human-IT interactions, to qualify emotion and cognitive responses in users. He is a professor of IT at HEC Montreal, as well as invited professor at the prestigious Tuck School of Business, Dartmouth College and the Henry B. Tippe School of Management at the University of Iowa. He is the author of over 50 scientific articles, holds 10 invention patents and is involved within the start-up scene.

Buy tickets

Transformative Smart Networks : Big Data in Transportation, Real Estate and Travel

11:00 - 11:45 @Sugar Shack 92 Rainey St, Austin

Smart networks are efficient ways to organize, connect, and engage with data. From selecting a vacation property through filterable online interfaces, to leveraging data generated from transportation choices, to providing data toolsets, smart networks draw on global data to  allow us to optimize our local experiences. The insights provided by these networks are transforming how people interact with purchases and how industries interact with customers.

Big Data is everywhere.  But what is the use of this data anyway? This panel will explore how Real Estate, Travel and Transportation tech innovators are building and expanding smart networks to leverage big data trends.  The discussion will include:

  • The challenges and opportunities of building customer created smart networks
  • How smart networks guide the transformation of traditional industries
  • How smart networks generate new insights
  • How smart networks contribute to corporate and government decisions
  • How products built on smart networks respond to customer needs

Speakers:

Xavier Peich - SmartHalo.Bike

Xavier Peich is co-founder of SmartHalo. As a bike lover and tech enthusiast, he launched his venture with what was left in his bank account: 25$. He wants to transform cities by creating tools that encourage more people to bike in cities – to make them greener, more hospitable and more human. 

Vincent Hodder - LocalLogic

Vincent is the CEO & Co-founder at Local Logic. He has a background in Finance and Urban planning. He has previously worked in the Real Estate sector, developing financial and socio-economic analysis for different development projects. At Local Logic, he defines the vision for the business, contributes to business strategy and business development as well as manages partner relationships.

Buy tickets

Connecting globally & acting locally

12:00 - 12:45 @Sugar Shack 92 Rainey St, Austin

Quebec, Bavaria and Austin as leaders in digital public strategies

Austin (Central Texas), Bavaria (Germany) and Québec (Canada) have built a solid reputation among the most innovative and talent-driven regions. Their success is also about building the necessary synergies and engaging smart policies.

Leaders of the 3 regions are meeting at SXSW to share their views about the many challenges of today’s digital public strategies: tech entrepreneurship, public open data, evolving education programs, advanced research, social inclusive process, infrastructure investments, etc.

Moderator:

BARBARY BRUNNER - CEO, Austin Technology Council

Barbary Brunner’s 25-year career includes senior executive roles at world-wide leading technology brands and as a successful strategy and organizational development consultant. She then joined the Austin Technology Council as CEO. Her past positions include Chief Marketing Officer for Experian’s Pricegrabber business, CMO and Head of Strategy for Yahoo!’s Media Division, Director of Global Planning for Microsoft’s MSN business, and

Executive Producer for a division of Sierra Online. These positions honed Barbary’s passion as a technologist and her leadership excellence in the areas of tech, business growth strategy, and human capital development. Her experience building and running global products, brands and strategy teams, plus her work with startups, non-profits and civic organizations as an investor, board member and lobbyist, are put to use daily in her role as CEO of the largest and oldest tech industry association in Central Texas, and as one of Austin’s technology thought leaders.

Speakers:

STEVE ADLER - Mayor of Austin

Mayor Steve Adler became Austin's 52nd mayor in January 2015. An attorney, civic leader, and resident of Austin for more than four decades, Mayor Adler believes that Austin is a great city capable of doing big things.

The first in his family to graduate from college along with his brother, Mayor Adler attended Princeton and the University of Texas Law School on scholarships.

After moving to Austin and working his way through law school at UT, Mayor Adler practiced civil rights law for nearly a decade. He also founded a successful eminent domain law practice representing landowners. Mayor Adler also spent almost ten years as Chief of Staff and General Counsel for State Senator Eliot Shapleigh, working primarily on school finance, equity, and access issues.

Mayor Adler has been deeply involved, and even chaired, many Austin civic and non-profit institutions over the past twenty years.

Together with his wife Diane Land, Mayor Adler is the proud father of three daughters

DOMINIQUE ANGLADE - Quebec Minister of Economy, Science and Innovation and Minister responsible for the Digital Strategy

Dominique Anglade started her professional career at Procter & Gamble where she headed the Operation Department as an Engineer. She then moved to Nortel Networks and began specializing herself in strategic management of the supply chain. She joined McKinsey & Company later on, where she developed a recognized expertise in the field of major organizational transformations.

Until recently, she was President and CEO of Montreal International, an organization committed to attracting foreign investments, international organizations and strategic talent in the Greater Montreal area. She also sat on the BOD of some fifteen organizations, including Centraide and Sainte-Justine Hospital Foundation, in addition to presiding over some of them. Mrs. Anglade also co-founded the KANPE Foundation, which supports vulnerable Haitian families in their transition to economic independence.

During her career, she received more than 25 distinctions, such as the Bourse Émérite Fondation Desjardins, as top MBA graduates in Québec. The Ordre des Ingénieurs du Québec also recognized her exceptional contribution to the profession due to her great social involvement. In 2014, she was named Young Global Leader by the Davos World Economic Forum.

She holds a Bachelors in Industrial Engineering from Montréal École Polytechnique and an MBA from HEC Montréal. She is married and a mother of 3.

SIEGFRIED SCHNEIDER - President of the Bavarian Regulatory Authority for New Media (BLM)

Mr. Schneider is president of the Bavarian Regulatory Authority for Commercial Broadcasting. The BLM is the regulatory authority in Bavaria for new media whose mandate is to structure, promote, research, & inform. On national issues and services, it cooperates with the other 13 regulatory authorities in Germany. The BLM acts as a public-service institution licensing and controlling commercial radio, television and online services for Bavaria and beyond. With its research and development activities, the BLM aims to promote a technical infrastructure which will warrant the future-proof, secure and sustainable development for commercial broadcasting in the digital world. BLM would like to be viewed as an information platform for all interested parties and aims at exhibit optimum transparency in its activities.

Mr. Schneider is also Chairman of the Association of the German regulatory authorities (DLM), Chairman of the Advisory Council of the University of Television and Film (Munich) and a member of the Foundation Council of the Catholic University of Eichstaett since 2015.

Buy tickets

Taking Storytelling to a New Level 

1:00 - 1:30 @Sugar Shack 92 Rainey St, Austin

Larger-than-life debut for company’s cinematographic interactive ar experience

CieAR offers a life-size augmented reality video game platform that allows the user, equipped with a smartphone, tablet or video glasses, to interact freely in real space, with 3D virtual characters. At SXSW, CieAR will present a short scene from Necropolis: City of Ghosts, a game freely inspired by a novel by Jules Verne which invites us to make a journey through time ̶ at the turn of the 19th and 20th Centuries ̶ to relive in a sequence of interactive scenes, a story of death, ghosts and technology.

Speakers:

Robert Young - CieAR

Robert is president of CieAR and a graduate of McGill University. He has been involved in high-tech companies for 25 years. A multi-entrepreneur and founder of two successful startups, he has helped several companies grow exponentially and held senior positions, including VP sales and marketing at Algolith Inc., and VP Operations and Marketing at Miranda Technologies Inc.

Olivier Asselin - CieAR

Olivier is Game Designer at CieAR. He has written and directed a number of feature films, including The Liberty of a Statue (Ouimet-Molson Award for Best Quebec Film of the Year, 1991), The Seat of the Soul (in official competition at the Festival des films du monde, 1997), A Sentimental Capitalism (opening film of the Festival du Nouveau Cinéma, 2008) and the Cyclotron, which has just been released. He has written articles on urban games (ARGs) and augmented reality games, 2011, and teaches art history and film studies at the Université de Montréal.

Buy tickets

The fourth transformation: how AR&VR will change the way we consume information

1:45 - 2:45 @Sugar Shack 92 Rainey St, Austin

Speakers:

Robert Scoble - Upload VR

Robert is a geek who grew up in the Silicon Valley and since 1985 has been building online communities. In 2000 Robert started his technology blog, and his life has been on a rocketship ever since. In 2003-2006 he worked at Microsoft as an evangelist and one of the five guys who started Microsoft’s famous Channel9 video community. Currently as an entrepreneur in residence at UploadVR he travel the world to study and make mediat about world-changing innovators. He is also the co-author of “The Fourth Transformation” with Shel Isreal. Robert speeches around the world. He provide a practical and optimistic roadmap to help leaders build creative innovative ideas and implement them in their own companies.

Shel Israel

Shel Israel writes, speaks and consults on leading edge technology and how it changes business and life in general. Israel has spent half of his career as a consultant and the remainder as a writer/speaker. He has contributed over the years to Forbes, BusinessWeek, Business Insider and other publications and has spoken all over the world, often with Robert Scoble. The Fourth Transformation, is his seventh book on business and technology, and his third with Scoble

Virgile Olivier - LiveScale

After studies in digital engineering at IIM Paris, Virgile worked for 10 years in post-production labs on the emergent digital compression market, DVD and Blu-Ray mastering.

In 2010, He co-founds Hubee.tv to join the fast development of the VOD market, and the company became in 5 years one of the most important player on the french market in digital distribution, working with all telcos and media groups. In 2016, Virgile joins Free, the well known disruptive french telecom operator, as innovation advisor.

With this strong expertise on the digital video ecosystem, he decides, with Laurent Boutet, to found Livescale, the first Live Video Cloud for Content Creators, that allows to stream live video to any device and social network, and for the first time in 4K as well as VR.

Bertrand Nepveu - VRVana

Bertrand Nepveu has spent his entire career working in the field of computer vision. From a very young age, he knew that he wanted to be an entrepreneur like his grandfather and change the world. Hardcore gamer since Donkey Kong on the Coleco Vision, he became obsessed with virtual reality when he tried the PowerGlove on the NES. Early adopter and gadget lover, he founded Vrvana in 2005 in order to fulfill his dream of improving the gaming experience by bringing the user inside the game. Geek at heart, he gathered the best and brightest in Montreal to create the ultimate mixed reality headset. Bertrand holds a Computer Engineering degree from the Université de Sherbrooke and an MBA from HEC Montréal.

Harold Dumur - OVA

Highly experienced in the development of technological environments, specifically immersive environments, Harold is also a member in good standing of the Ordre des Ingénieurs du Québec. Harold was awarded the top prize for best start-up pitch at the last G20 in Beijing in September 2016, competing against the likes of Silicon Valley and Berlin-based companies, not to mention Harvard. Passionate in information systems, coupled with production technology, Harold is also the project proponent and team leader for the development of OVA’s platform, StellarX.

Buy tickets

Next Wave of Immersive Storytelling

3:00 - 3:30 @Sugar Shack 92 Rainey St, Austin

Speakers:

Sophie Paquette - Minority

Sophie is an accomplished and passionate 3D artist and art director who has shipped many virtual reality (VR) titles at Minority, namely Time Machine VR (2016) and Cree Syllabics VR (2016). She has also played a central role in developing the award-winning game, I Love Potatoes (2016), for the National Film Board of Canada. While working on Time Machine VR, Sophie collaborated with a McGill University paleontologist to bring scientifically accurate prehistoric creatures to life in VR. Her passion and comprehensive expertise of VR shaped the visuals of Cree Syllabics VR, a game designed for Native children to learn how to read and write in Cree while compelling them to reconnect with their culture through interactive storytelling. Before coming to Minority, four years ago, Sophie worked as the lead 3D Artist at Gameloft on the entire Gangstar series, Guitar Rock Tour DS, Modern Combat, Asphalt, TV Show King, and Prince of Persia Classic.

Richard Laberge - D-Box

Richard LaBerge is Vice President of Business Development and Content acquisition with D-BOX. Richard brings more than 20 years of experience in media and technology to the company with the majority of that experience in immersion technologies. Before D-BOX, Richard worked at Sensio where he negotiated agreements with major TV manufacturers (LG, SAMSUNG, Vizio and Panasonic) to provide access to 3D content online. He was also instrumental in signing distribution contracts with Hollywood studios (Disney, Universal, FOX, Paramount and Warner) and independent shops for the 3DGO! app. In his new role, Richard will be responsible for promoting the company’s innovative VR solutions and rapidly growing library of VR content.

Buy tickets

Function over Fiction

3:45 - 4:15 @Sugar Shack 92 Rainey St, Austin

Why and how vr & ar technologies influence costumer decision-making

Augmented reality and virtual reality are technologies uniquely able to persuade a consumer to make a commitment as they experience a product up close and personal. In fact, these technologies have the power to provoke and persuade a customer into making a purchase. Integrating these technologies to a brand's digital ecosystem has become crucial, since they have the power to enormously enhance an online shopping experience, giving a customer the ability to be fully immersed with products, and experience them first hand in a contextual environment. What's more, these immersive technologies also offer new opportunities to organizations, to facilitate business processes, and help with inventory, logistics and R & D.

Do you believe the power invested in these technologies is myth or reality? Jeff Tremblay, an experienced speaker with a background in the video game industry, will deliver the answer, offering the ins and outs of immersive experiences and their profound effect on the customer journey.

Speakers:

Jean-François Tremblay - Valtech

Jeff, Virtual Reality & Augmented Reality Practice Lead at Valtech, is a high-level strategy and multimedia production manager. He has evolved in the video games industry for 18 years before focusing on Augmented and Virtual reality. Working on content development for media and gaming companies such as Disney, Activision, Viacom, Warner Brothers and more, Jeff has acquired a strong knowledge and benefits from an international network of experts.

Buy tickets

Future of Creation and Audience Engagement

4:30 - 5:15 @Sugar Shack 92 Rainey St, Austin

What will creation and audience engagement look like within the immersive digital revolution? What are the interdependencies between technological experimentation and the creative process? What are the next opportunities for engaging with the audience? How will technology experimentation influence creation? What are new ways for staging creative work?

Industries and creatives are facing more questions than answers in these early stages of the immersive digital revolution. The impacts and opportunities to come will be as momentous as were the reels in the hands of the film industry’s pioneers back then. This panel will explore the challenges and the vision for the future of this breakthrough at the intersection of technology and creativity.  

Moderator:

Jean-François Bouchard - Sid Lee

Chairman of Montréal-based Sid Lee, Jean-François has been leading the company for 20 years. Sid Lee — a creative firm known for its progressive thinking— has carved out a prominent global position by adopting a multidisciplinary approach to creativity and by consistently challenging the status quo. An entrepreneur at heart, Jean-François oversees the work of more than 600 professionals from various backgrounds at offices in Montréal, Paris, New York, Los Angeles and Toronto. A passionate practitioner of what he calls "commercial creativity," Jean-François believes companies must always transform themselves to remain competitive. He is also the chairman of C2 Montréal, an event he imagined with his colleagues and launched in 2012 in close collaboration with Cirque du Soleil. With more than 6,000 participants from over 50 countries; 87 performers; 130 talks/panels/masterclasses/and workshops; 2,200 brain dates; 5 sketching robots; 86 boat rides; and tens of thousands of sticky notes in 2016 – C2 demonstrated its remarkable status as the #1 business conference in the world. Jean-François is also an accomplished photographer and his exhibitions have been shown in Montréal, Paris, Miami and Toronto.

Speakers:

Myriam Achard - Phi Center

Jean-Francois Larouche - Moment Factory

vincent leclerc - PixMob

Vincent leads the company's hybrid team of design and engineering magicians. From experience design to rapid prototyping, all the way to mass-manufacturing, his squad is hard at work reinventing the future of crowd interaction. Vincent holds a Masters degree in Media Technologies from the M.I.T. Media Lab. He has been designing and developing interactive technologies for over 15 years. His work has been featured in journals and magazines like Wired, ID Magazine, ACM SIGCHI, Rhizome, MAKE, Core77, just to name a few. He has taken part in several important art exhibitions in New York, San Jose, London, Montreal, Shanghai and Vancouver. In his spare time, Vinc

Anthony Palermo - Connect&GO

Anthony Palermo is the Co-Founder and CEO of Connect&GO, a global leader of RFID deployments in the entertainment industry. Mr. Palermo has led engineering teams in design, development and deployment of RFID projects since 2006 when he co-founded the RFID Academia Centre of Excellence and the International RFID Institute. Connect&GO was founded in 2012 and offers premium services in ACCESS, PAYMENTS and EXPERIENTIAL to event industry professionals around the world.

Buy tickets

Montreal for President 2020 Powered by Beachclub and Connect&Go

6:00 - Late @Sugar Shack 92 Rainey St, Austin

From Storytelling to Holograms

10:00 - 10:45 @Sugar Shack 92 Rainey St, Austin

How Justin Bieber will lose job over virtual pop star Maya Kodes.

Artificial intelligence, holograms, wearables - technology is advancing at the speed of light! For those of us working to develop narrative content and immersive storytelling, there have never been so many options to make a story come to life. Westworld isn’t so far off, is it? Come and listen to storytelling experts talk about their experience creating virtual characters that can interact with users, and best practices for taking video games beyond entertainment into education, healthcare, marketing and more!

Invited guest producers will present their innovative projects, talk about the UX challenges they face integrating new technology and the evolution of storytelling in a digital and connected world.

Speakers:

Kim Berthiaume - Affordance Studio

Kim’s passion for new media and technology has guided her journey to becoming an expert in UX design, storytelling, web and graphic design. With game design experience in the United States, Germany, and Canada, she has been the project lead for serious games and gamification solutions for major banks, government agencies and school districts. She currently teaches UX/UI at the Institut supérieur de l’art digital in Montreal. She is also engaged in the video game and multimedia industry, being on the administrative board of the RPM (http://rpm-qc.com/) where she organized the NUMIX, a contest where creative Montreal’s content developers are celebrated and receives prizes for their innovative projects. Kim is Cofounder and Creative Director Affordance Studio

Elodie Lorrain-Martin - NewWeb.TV

Elodie Lorrain-Martin is responsible for the business development and the music creative direction at Neweb.tv. She has field expertise in music management, audio-visual production, and organization and booking of music concerts. In the past, Elodie has worked for an independant pop singer, she has produced comedy shows and has directed web-series, music videos and other video productions.

Maleika Beauchamp - NewWeb.TV

Maleika is the production manager for all of the Neweb projects. On top, she takes care of the general management of the company. Holding an Arts and Technology degree with a journalist profile from Jonquière College, Maleika was the assistant director on the show ICI Laflaque and coordinator for visual effects company, Rodeo FX, between 2013 and 2015. Since then, she has developed her expertise in 3D animation and post-production management.

Buy tickets

Full Scale VR movie launch – Trinity

11:00 - 11:45 @Sugar Shack 92 Rainey St, Austin

Presentation and teaser by Unlimited

Buy tickets

 How vr storytelling translates into effective marketing

12:00 - 12:30 @Sugar Shack 92 Rainey St, Austin

How Universal Studios and 5th Wall collaborated to create new cinematic VR experiences as powerful new marketing tools

Speakers:

Ricardo Poupada - 5th Wall

Ricardo co-founded AskMen.com, the largest men’s lifestyle site in the world, where he was President/CEO prior to its acquisition by IGN, and later Fox Interactive Media. In his role as SVP/GM he was responsible for leading & managing AskMen’s strategic direction 7 operations. Post-acquisition, he helped AskMen triple in audience size, revenue & profits managing teams across editorial, sales, SEO, business development, marketing, and engineering.

AskMen was a pioneer in native advertising, surpassing global audiences of 20 million readers a month & with editions in the US, Canada, UK, Australia, amongst others. AskMen was recognized by Time Magazine as a ‘Top 50 Site' in 2008 and in 2014 won Digiday’s Design Of The Year for its innovative redesign.

In 2016, he co-founded & became CEO of 5th Wall Agency, a new creative agency focused on virtual reality, augmented reality and 360 video boosting a roster of A-List clients across entertainment, real estate, finance, and retail.

Christopher Olimpo - 5th Wall

Christopher Olimpo is the Creative Director for 5th Wall Agency, where he has most recently worked on the Masquerade Ball VR experience for Fifty Shades Darker, a Universal Pictures film. Prior to 5th Wall, he was the Art Director at Flatbook where he led the creative marketing team in developing the company's brand and contributing to it’s growth from 11 to 102 employees, and expanding from 8 to 35 cities. Chris also counts extensive experience as a concept artist, game designer and 3D modeller for notable clients such as: Volkswagen, Lockheed Martin, Sid Lee and AskMen. His passion and creativity for possibilities of VR/AR has led Chris to work on several high-profile projects at 5th Wall and become a pioneer in VR/AR creative direction.

Buy tickets

International French Connection Pique-Nique

12:30 - 1:30 @Sugar Shack 92 Rainey St, Austin

Martech : Move over don draper your art has finally become a science

1:45 - 2:30 @Sugar Shack 92 Rainey St, Austin

This panel features a lively discussion about marketing technology latest frontiers where guts feelings are increasingly replaced with algorithms. Creative professionals, and data driven tech pioneers, talk about their ventures and experience in this paradigm shift. Should creative work always be data driven? Should data analytics be predictive or prescriptive? Who owns the data and what’s in it for the consumer? These and many other, highly relevant questions, will be answered by our panelists.

Speakers:

Pablo Stevenson - Feedality / Ressac

Pablo Stevenson is an interactive marketing veteran with more than 12 years of experience in the field. Founder of Ressac, a leading digital agency in Montreal, Pablo has been involved in several spin-off Martech projects including Feedality, a powerful audience harvesting and remarketing platform. Over the years, he also collaborated with different industries and Fortune 500 clients into building profitable digital assets. Prior to founding Ressac, Pablo worked as head of the search technology department at Ogilvy Montreal (formerly 2b interactive). He also helped develop the Intranet of Seagram Vivendi in New York and worked on several gamification projects at one of Quebec’s largest Crown corporations. As a speaker and a trainer, he regularly shares his vision of the industry at forums and conferences.

Sylvain Lettelier - Valtech

Sylvain is stratetic planner at Valtech. An expert in anthropology and marketing, Sylvain Letellier specializes in innovative consumer research, experience mapping and strategic thinking. Co-founder of BeSpoke, an innovative ethnographic research firm in Montreal in 2009, he currently advises Valtech's clients in Canada, the US and Europe as a strategic planner, with a strong focus on retail and VR projects.

Alec Lacroix - Questology

CEO of Questology, a SaaS platform that transforms the retail & events experience through user generated content & smart social displays, Alec will share Questology’s vision of a consumer centered brand experience through social displays.

Prior to Questology, Alec founded digital agency CC&Co, working with the most admired brands in Canada such as Keurig, Fairmount Bagel & Intersand in adapting their marketing efforts to the digital era.

Buy tickets

Disruptive Retail: How to surf the wave?

2:45 - 3:30 @Sugar Shack 92 Rainey St, Austin

Retail is changing. A new era of technology and processes is emerging, consumers communicate more with their peers, brands, & expect a more personalized and unique experience. Are you and your clients catching the wave? Come discover the unique concepts that drive the stores of the future!

Come exchange with us if you’re challenged by the retail industry, if you are eager to discover the latest trends or if you are just curious about where this is all going.

Moderator:

Hugo Paquin - NeoShop

Hugo is manager at Neoshop Montreal, a unique concept store originally developed in France and imported to North America by the Quartier de l'innovation, Montreal's innovation district. Freshly launched this past December, the store is entirely dedicated to startups and specializes in new, innovative hardware products. Neoshop's mission is to provide visibility to newly commercialized products, and support the startups behind them with customer interactions and feedbacks.

Speakers:

Elizabeth Stefanka - Stefanka

CEO and founder of Stefanka, a firm developing software interactive solutions for clothing fit recommendations, Elizabeth will tap into their technology integration to a customer’s journeys. Listed among the 30 under 30 of Infopresse, the 25 leaders of Québec inc. of tomorrow by the Journal des Affaires, La Presse has also recognized her as having one of the most promising business models.

Alec Lacroix - Questology

CEO of Questology, a SaaS platform that transforms the retail & events experience through user generated content & smart social displays, Alec will share Questology’s vision of a consumer centered brand experience through social displays.

Prior to Questology, Alec founded digital agency CC&Co, working with the most admired brands in Canada such as Keurig, Fairmount Bagel & Intersand in adapting their marketing efforts to the digital era.

Elizabeth Brooks - Ex: Live Nation Entertainment & Napster

Elizabeth Brooks is a business strategist, marketer, and investor with a focus on disruptive concepts. She is a leader in anticipating and understanding technological change and how it impacts consumer behavior and culture. Elizabeth is a board advisor for global human answers platform Lucid and acted as Lucid’s Chief Marketing Officer in 2015 and 2016. Prior to Lucid she served as Senior Vice President, Content and Marketing, at Live Nation Entertainment and as Chief Marketing Officer at 3D technology leader RealD. Before RealD, Elizabeth was EVP, Marketing, at GoTV and SVP, Business Development at Buy.com (now Rakuten).  Her first technology venture was as VP, Marketing, at the original Napster.  Elizabeth started her career in the music industry as an A&R executive at Virgin Records, and Sony Music. Elizabeth has also held senior consultant/advisor roles at Electronic Arts, EMI Music, and DivX, and currently holds board or advisory roles at Quest Media, Lucid,  East African Social Ventures, and Crushroom.  This is all the fault of whomever encouraged her to join the high school radio station.

Buy tickets

A Better Designed Death - How to integrate death into the technological speech

3:45 - 4:15 @Sugar Shack 92 Rainey St, Austin

In an aging North America, talking about death becomes an unavoidable subject on which actors in the field of design, technology and innovation must focus. In the age of new technologies, it’s difficult to find a space for death. It is contrary to all that modern life preaches: it takes time and it is painful.

If instead of encouraging virtual relationships and withdrawal from the real world, the use of social networks encouraged and facilitated encounters and exchanges with others in a grieving process? Why does death and mourning take such long time to make its place in these new ways of communication; or is there simply no place for it ?

This is a unique opportunity to exchange and reflect on a taboo subject.

Speakers:

David Beaulieu - Fragment

David Beaulieu, creator of Fragment Experience, was introduced to the funeral universe very early in life, through the family business. Now the head of the Rouleau Family Memorial funeral home, he is interested in modernizing funerary rituals in order to better anchor them in our current cultural practices. His creative and organizational experience come from different places: the event scene (creation and organization of the largest water sports festival in Eastern Québec for 7 years, as well as other smaller events) also provides him with a different approach of the issues related to changes in the funerary environment. Founder of Fragment Experience President of the Réseau des professionnels en rituels funéraires (PRF) Vice-President of the Athos-PRF Partnership

Vincent Ramsay-Lemelin - Sid Lee

Vincent has been working for more than 15 years as a digital creative artist. He has been involved in design, programming and managing a number of large mandates, was Vice President of Brand Strategy at Mirego and now creative lead, digital and innovation at Sid Lee. He has been actively involved in the creation and branding of national and international accounts such as Fido, National Bank, Couche-Tard, Hitachi, Honda, Constellation Brands, Pepper, Air Transat and St-Hubert. With more than 5 years of experience at Vaste, a company he founded in 2007, he has worked with leading Canadian agencies such as SidLee, Taxi, TribalDDB, BleuBlancRouge, Marketel and Bos. Through these collaborations, he has worked for Adidas, Le Cirque du Soleil, MasterCard, L'Oréal Paris, Apcor, MTL in 12 Places and Capt'N Morgan as Artistic Director, Technical Director, Programmer and strategist. Speaker: Web à Quebec - April 2015 Infopresse Content Marketing Day - May 2014 Creative Morning Montreal - May 2013

Gil Labescat - SOCIOANTHROPOLOGIST

A specialist in the phenomenon of death, death and bereavement, Mr. Labescat holds a doctorate in sociology from the University of St rasbourg and the Université du Québec à Montréal. Currently, he is responsible for the Intercultural training at the University I n s t i t u t e f o r t h e e t h n o - c u l t u r a l communities of the CIUSSS in the Center-Ouest-de-l'Île-de-Montréal. His work focuses on interpersonal and inter-organizational relationships in the study of death, death and bereavement. He has worked in the funeral industry in France and in Quebec and has been involved in helping mourners. Tippe School of Management at the University of Iowa. He is the author of over 50 scientific articles, holds 10 invention patents and is involved within the start-up scene.

Benoit Giguere - La Presse

Since 2010, he has been Senior Director, Design, Interactivity and User Experience of La Presse's digital projects. In this role, he directs the design, artistic direction and production of interfaces for all mobile-related projects, including La Presse + and lapresse.ca. Involved in the design of La Presse + from the very beginnings of development, he laid the foundations and elaborated the design vision of this unique digital edition. Previously, he held the position of Artistic Director and Assistant to the Director of Information of La Presse for 10 years. He led several graphic revisions of the newspaper and participated in the reform of his production methods including video. Thanks to his vision, La Presse has risen several times to the world's top 10 Society for News Design which lists the best journals in visual journalism. He has been President of the Société des Designers Graphiques du Québec for two years and a member of the Board of Directors of the Organization of the World Summit for Design which will take place in Montreal in October 2017.

Buy tickets

The Festival Junkie: How to Keep'Em Hooked!

4:30 - 5:15 @Sugar Shack 92 Rainey St, Austin

Events & festivals have evolved; participants are now at the core of the experience.

Discover tricks and tips that attract and retain participants & sponsors from innovators that are disrupting the established « laws & orders » with new technologies, new approaches and a fresh spirit !

Moderator:

Sebastien Nasra - Avalanche Prod, M for Montreal, HUBmtl

Sébastien Nasra has established an impressive network of contacts throughout the world namely in the music industry where he launched the international careers of many successful Canadian artists. In its second decade the Company he founded in 1994 changed course and developed event formats that contribute significantly today to the ecosystem of festivals that make Montreal an international cultural metropolis.

In 2006, he founded M for Montréal, an indie music showcase festival and conference, renowned internationally and celebrated locally. In 2011, he created Mundial Montréal on a similar model but specializing in the genre of world music and celebrating cultural diversity. Additionally, in 2013 he became the co-producer and creative director of Festival OUMF, Montreal’s main back-to-school event.

2017 will see him launch a new initiative called HUB Montreal which will likely mark an important step into his prolific career as an event architect and an export expert !

Anthony Palermo - Connect&GO

Anthony Palermo is the Co-Founder and CEO of Connect&GO, a global leader of RFID deployments in the entertainment industry. Mr. Palermo has led engineering teams in design, development and deployment of RFID projects since 2006 when he co-founded the RFID Academia Centre of Excellence and the International RFID Institute. Connect&GO was founded in 2012 and offers premium services in ACCESS, PAYMENTS and EXPERIENTIAL to event industry professionals around the world.

Alec Lacroix - Questology

CEO of Questology, a SaaS platform that transforms the retail & events experience through user generated content & smart social displays, Alec will share Questology’s vision of a consumer centered brand experience through social displays.

Prior to Questology, Alec founded digital agency CC&Co, working with the most admired brands in Canada such as Keurig, Fairmount Bagel & Intersand in adapting their marketing efforts to the digital era.

Elizabeth Brooks - Ex: Live Nation Entertainment & Napster

Elizabeth Brooks is a business strategist, marketer, and investor with a focus on disruptive concepts. She is a leader in anticipating and understanding technological change and how it impacts consumer behavior and culture. Elizabeth is a board advisor for global human answers platform Lucid and acted as Lucid’s Chief Marketing Officer in 2015 and 2016. Prior to Lucid she served as Senior Vice President, Content and Marketing, at Live Nation Entertainment and as Chief Marketing Officer at 3D technology leader RealD. Before RealD, Elizabeth was EVP, Marketing, at GoTV and SVP, Business Development at Buy.com (now Rakuten).  Her first technology venture was as VP, Marketing, at the original Napster.  Elizabeth started her career in the music industry as an A&R executive at Virgin Records, and Sony Music. Elizabeth has also held senior consultant/advisor roles at Electronic Arts, EMI Music, and DivX, and currently holds board or advisory roles at Quest Media, Lucid,  East African Social Ventures, and Crushroom.  This is all the fault of whomever encouraged her to join the high school radio station

Craig Snyder - ReverbNATION Craig is part of the music partnership team at ReverbNation where he leverages his over 11 years in the music industry to build deep relationships with brands, music festivals, labels and artists. Combining these relationships with technology and curation is what allows ReverbNation to create impactful and unique music experiences for clients such as Pepsico, Bonnaroo, Atlantic Records, Fader, SummerFest, Firefly, Sturgis, Liverpool Sound City and many others

His experience and passion has made Craig a thought leader in the industry, speaking at top-tier industry conferences such as SXSW, CMJ, Music Biz and M for Montreal. Craig often speaks about the intersection of technology and music and its vital importance as the industry continues to experience shifts.

Craig is a card-carrying member of the Grammy Association and NY MusicTech. He’s received his Bachelor of Science degree in Communications from Ramapo College. When he isn’t working, you’ll probably find him watching or playing hockey, producing podcasts, catching up on his Netflix queue (who isn’t) or attempting to cook the perfect frittata.

Buy tickets

Fire Chat AI - THE FUTURE IS AI-FIRST

5:00 - 5:45 @Sugar Shack 92 Rainey St, Austin

Join Jean-Francois Gagne of Element AI, Sylvain Carle of Real Ventures and renowned journalist Matthieu Dugal of Radio-Canada for a fireside chat about how AI is going to affect our personal and professional lives

Artificial Intelligence is rapidly becoming a major part of our lives. As AI forges its way as the next generation of technology, Montreal is playing a crucial role in the research and development of deep learning, AI and operational research. Join Jean-Francois Gagne, Element AI co-founder and CEO, and Sylvain Carle, Partner at Real Ventures, for a fireside chat with Matthieu Dugal of Radio-Canada where they will discuss artificial intelligence as it stands today, where it’s going, and how it will be increasingly weaved into our lives and businesses.

Moderator:

Matthieu Dugal - Radio-Canada & Freelance Journalist

Speakers:

Jean-François Gagné - Element AI

Jean-Francois Gagné is the co-founder and CEO of Element AI, a new Montreal startup factory developing solutions and spinoffs to solve companies AI challenges. A seasoned entrepreneur, he also founded and successfully exited two companies in AI and Operations Research. As CEO of Planora, he led the company efforts to bring to market a highly disruptive SAAS solution in the extremely competitive Workforce Management space by combining an innovative blend of AI, Machine learning, Operation Research and User Experience. He then went on to become the youngest global C-Level Executive of a top-20 Enterprise Software company, as CPO and CIO at JDA Software, where he managed a portfolio of 100+ products and 1400 developers in more than 20 offices worldwide. He has represented Canada as a Technology Investment Champion Speaker for Global Affairs, and has spoken at AI conferences for Top Level management.

Sylvain Carle - Founder Fuel

Sylvain Carle lives and breathes emerging technologies. For the last 20 years, he has thrived with marvel and fun at the confluence of media, technology and networks. Serial entrepreneur for 15 years, as CTO and co-founder at Messagia, Interstructure, Praized and Needium. Before joining Real Ventures he was Senior Developer Advocate at Twitter in San Francisco. Socialist, idealist and pragmatic, he is convinced that technology will change the world in this era of the networked society. He is now GM FounderFuel & General Partner

Buy tickets

Telefilm Canada Party in association with Piknic Électronik

5:30 - Late @Sugar Shack 92 Rainey St, Austin

Presented at the Planet Quebec Sugar Shack

Featuring: Ryan Playground, Pomo and Antal

Buy tickets